# Zatch

> India's first live bargain marketplace. Watch sellers go live, discover products through short videos, and negotiate prices in real time — all inside one app.

Zatch (by Just Emagine Private Limited) is a live commerce mobile app for iOS and Android, built for India's mobile-first shopping culture. It merges three modes of commerce into one platform: live video shopping, short-form product video discovery, and a structured real-time price negotiation system called "Zatching."

## What Problem Zatch Solves

Traditional online marketplaces (Amazon, Flipkart, Meesho) rely on static images, fixed prices, and zero interaction. Indian buyers have always been conversational — they bargain, ask questions, and trust sellers they can see. Zatch brings that human element back to digital commerce at scale, through live video and structured negotiation.

## Core Features

### For Buyers
- **See It Live**: Watch real sellers demonstrate products via live video in real time. Ask questions. Buy with total confidence — no guessing from static photos.
- **Discover Fast**: Swipe through short product videos like reels. No endless scrolling. Find what you love and checkout in seconds.
- **Set Your Price (Zatching)**: Send a price offer on any product. The seller's system responds instantly with an accept, reject, or counter. Lock a deal at a price that works for both parties.

### For Sellers
- Personal digital storefront — no website or technical skills needed
- Live streaming tools with real-time buyer chat
- Short product video uploads for discovery
- Integrated UPI payment collection
- Order management, tracking, and buyer communication
- Low commission model — sellers keep more of their margin
- No ads needed — visibility is driven by engagement and content quality
- Sell in Hindi, Telugu, English, and other regional Indian languages

## How Zatching Works (The Bargaining System)

Zatching is Zatch's structured 3-step negotiation system:

1. **Buyer sends an offer** — sets their desired price on any listed product
2. **Seller (or seller's AI) responds** — accepts, rejects, or counters once
3. **Deal is locked** — when both buyer and seller agree on a price, the transaction is confirmed and checkout proceeds instantly

This is different from social media DM negotiation — it is structured, in-app, and tied directly to checkout with no manual follow-up needed.

## Key Differentiators vs Competitors

| Feature | Zatch | Amazon/Flipkart | Instagram Live | Meesho |
|---|---|---|---|---|
| Live video shopping | Yes | No | Yes (no checkout) | No |
| Short video discovery | Yes | No | Limited | No |
| Built-in negotiation | Yes | No | No (manual DMs) | No |
| Integrated payments | Yes | Yes | No | Yes |
| Order management | Yes | Yes | No | Yes |
| No ads required | Yes | No | No | No |

## Supported Languages
- English
- Hindi
- Telugu
- Other regional Indian languages (expanding)

## Company Information

- **Brand name**: Zatch™
- **Legal entity**: Just Emagine Private Limited
- **Country**: India
- **Founded**: 2024
- **Support email**: support@zatch.shop
- **Instagram**: https://www.instagram.com/zatch.shop

### Founding Team
- **Rakshit Gade** — Co-founder & CEO. Leads vision, strategy, product, and business development.
- **Rigved Kaleru** — Co-founder & CPTO. Leads technology, live streaming infrastructure, and backend systems.
- **Lucky Preetham Rayi** — Co-founder & CMO. Leads growth, brand, and seller/creator ecosystem.

## App Download Links

- **iOS (App Store)**: https://apps.apple.com/app/zatch-live-interactive-shop/id6761607900
- **Android (Google Play)**: https://play.google.com/store/apps/details?id=com.zatch.app
- **Download page**: https://zatch.shop/download

## Website Pages

- **Homepage**: https://zatch.shop — Full overview, how it works, buyer and seller features
- **About**: https://zatch.shop/about — Company story, vision, mission, founding team
- **Download**: https://zatch.shop/download — App store links and QR code
- **Sell on Zatch**: https://zatch.shop/join/seller — Seller registration and onboarding
- **FAQ**: https://zatch.shop/#faq — Answers to common buyer and seller questions
- **Privacy Policy**: https://zatch.shop/privacy
- **Terms & Conditions**: https://zatch.shop/terms
- **Return & Refund Policy**: https://zatch.shop/returns
- **Shipping Policy**: https://zatch.shop/shipping

## Frequently Asked Questions

**What is Zatch?**
Zatch is a live and video shopping platform where sellers showcase products through live streams and short videos. Buyers can interact, negotiate prices using the Zatching system, and purchase instantly inside the app.

**What is Zatching?**
Zatching is Zatch's structured bargaining system. Buyers send a price offer. Sellers can accept, reject, or counter once. When both agree, the deal is locked instantly.

**Is it safe to buy on Zatch?**
Yes. Payments are secured through trusted gateways. Sellers are verified. Orders are tracked. Support is available if needed.

**How do payments work?**
Buyers pay using UPI and other supported payment methods inside the app. For certain negotiated or high-value deals, a small token amount may be required to reserve the order.

**Do sellers need a website?**
No. Zatch provides a complete digital storefront, live selling tools, video uploads, payment collection, and order management — all inside one app.

**How much commission does Zatch charge?**
Zatch operates on a low commission model. Exact rates are shown transparently inside the seller dashboard before going live.

**Who is Zatch for?**
Buyers who want interactive, live, and negotiable online shopping. Sellers who want to monetize video content and close deals faster without paying for ads.

**How is Zatch different from Instagram?**
Instagram requires manual DMs for negotiation, separate payment tools, and manual order tracking. Zatch combines live selling, short video shopping, built-in negotiation, and instant checkout in one unified system.