Zatch — India's First Live Bargain Marketplace

Zatch is a live and short-video shopping app built for India. Watch sellers go live, discover products through short videos, and negotiate prices in real time using the Zatching bargaining system. Free on iOS and Android.

How Zatch Works

Zatch combines three modes of shopping into one app: live video shopping, short-form product video discovery, and real-time price negotiation called Zatching.

See It Live — Watch sellers demonstrate products on live video. Ask questions and buy with full confidence.
Discover Fast — Swipe through short product videos. Find what you love and checkout in seconds.
Zatch Your Price — Send a price offer. The seller responds instantly. Lock a deal both sides agree on.

For Buyers

Zatch gives buyers a live, interactive, and negotiable shopping experience. No more guessing from static product images. Watch the product live, ask questions in real time, and set your own price through Zatching.

Watch live seller demonstrations
Short product videos for instant discovery
Real-time price negotiation (Zatching)
Secure UPI payments and order tracking

For Sellers

Zatch gives Indian sellers a complete live commerce toolkit — no website needed. Go live, upload short product videos, collect payments, manage orders, and grow without paying for ads.

Go live and sell to buyers in real time
Upload short product pitch videos
Built-in UPI payment collection
Order management and delivery tracking
Low commission model
Sell in Hindi, Telugu, English, and regional languages

Join as a Seller

What is Zatching?

Zatching is Zatch's structured 3-step real-time bargaining system:

Buyer sends a price offer on any product
Seller accepts, rejects, or counters once
When both agree, the deal is locked and checkout begins instantly

Download Zatch

Zatch is available free on iOS and Android in India.

About Zatch

Zatch is built by Just Emagine Private Limited, founded in 2024 in India. The founding team consists of Rakshit Gade (CEO), Rigved Kaleru (CPTO), and Lucky Preetham Rayi (CMO).

Zatch's mission is to make commerce feel human again — bringing the live, conversational, and negotiable nature of Indian physical markets into a scalable digital platform.

Read our full story

Frequently Asked Questions

What exactly is Zatch?: Zatch is a live and video shopping platform where sellers showcase products through live streams and short videos. Buyers can interact, negotiate, and purchase instantly inside the app.
What is Zatching?: Zatching is Zatch's structured bargaining system. Buyers send a price offer. Sellers can accept, reject, or counter once. When both agree, the deal is locked.
Is it safe to buy on Zatch?: Yes. Payments are secured through trusted gateways. Sellers are verified. Orders are tracked. Support is available if needed.
Do sellers need a website?: No. Zatch gives sellers a complete digital storefront, live selling tools, video uploads, payment collection, and order management inside one app.
How is Zatch different from Instagram or traditional marketplaces?: Instagram requires manual DMs, separate payment collection, and manual order tracking. Traditional marketplaces rely on static listings and fixed pricing. Zatch combines live selling, short video shopping, built-in negotiation, and instant checkout in one unified system.